Once the wool has been sheared, it enters the hands of those who can read it like scripture. This stage — the Sacred Selection — is where experienced fingers move through the fleece, feeling for softness, strength, and purity. It is not rushed, for haste cannot hear what the fiber is saying.

In Ruh Rug, sorting is more than a technical step. It is a form of discernment — a quiet reflection on what is worthy to become part of a rug of remembrance. Just as the Qur’an speaks of God choosing from creation what He wills, here the finest strands are chosen, and the rest set aside for other purposes. Nothing is wasted, because in nature, everything has its place.

The artisans work without machines, relying instead on a deep, almost ancestral knowledge passed down through generations. Their touch can distinguish between the resilience needed for a rug’s longevity and the delicacy that gives it beauty.

This is the moment the raw fleece takes its first step toward becoming sacred ground for your home — a surface where footsteps may one day pause for prayer, reflection, or reunion with the self.