Not Just Natural. Sacred.
A RUH RUG is not just organic. It is reverent. We do not use materials for trend. We use them for truth.
Everything that touches your rug has been chosen with breath, not branding.
What We Use
Undyed Wool
Soft, strong, temperature-balancing. Sheared with care from free-roaming sheep who know pasture and sky.
Cotton
Used in warp and fringe. Breathable. Earthy. Spun with minimal machinery and maximum intention.
Jute
For grounding textures. Raw, rustic, rooted. Grown in rich Indian soil that remembers the monsoons.
What We Avoid
- No chemical washes
- No synthetic dyes
- No plastic blends
- No cruelty, even in silence
Sacred Sourcing
Our wool is sourced from free-roaming sheep.
Our cotton is spun with minimal machinery.
Our jute is grown in rich Indian soil.
Our dyes are handmade from recipes older than memory
The Intention Behind Every Thread
Nothing is chosen in haste.
Nothing is blended for cheapness.
Each fiber remembers the earth.
Each knot remembers the prayer.