Before a thread can carry remembrance, it must be made pure. In this stage, the chosen wool meets water — not laced with harsh chemicals, but drawn and poured with care. The hands that wash it are not simply removing dust; they are honoring a trust.

For Ruh Rug, cleaning is more than a step in production. It is a ritual of renewal. Each handful is pressed, turned, and rinsed as if preparing it for prayer. The water moves through the fibers, loosening what does not belong, while the wool retains the softness and life it was created with.

No synthetic shortcuts are used here. Just as the Qur’an speaks of water as a source of purity and mercy, we let it do what it was designed to do — cleanse without harm.