Jute in a Ruh Rug is the voice of the ground itself — raw, rustic, and rooted. It grows deep in the rich soils of India, drinking the monsoons and storing the memory of every season.

 

Its texture is firm yet forgiving, carrying the scent of fields after rain and the roughness that speaks of honest labour. Woven into the rug, jute becomes the grounding beneath beauty — the steady hand that holds the pattern in place.