Before the first knot is tied, the loom must be prepared — a quiet but vital act that sets the course for everything to come. Looming is the stretching of the warp threads, the vertical lines that will hold the weight of every knot, every prayer, every step the rug will carry in its lifetime.

In Ruh Rug, we see this stage as laying the sacred geometry of the rug. Each thread is pulled taut with care, ensuring perfect alignment, because even the slightest imbalance here can echo through the entire design. This is the unseen backbone of the rug — the structure that remains hidden once the weaving is complete, yet without which the beauty could not exist.

The artisans approach looming with patience. They measure, straighten, and secure the threads like a calligrapher preparing the page before writing a single letter. It is a reminder that every work of meaning — whether a rug, a home, or a life — must rest on a strong and honest foundation.